Using Direct Mail to Bridge " Knowledge Gaps " in Communication About Health
نویسندگان
چکیده
JOHN FINNEGAN JR.• PhD. is assistant professor of public health and director of media for the Minnesota Heart Health Program. Division of Epidemiology. School of Public Health. University of Minnesota. BARBARA LOKEN. PhD. is associate professor of marketing. School of Management. University of Minnesota. BETH HOWARD.PITNEY. PhD. is director of evaluation for the Health Promotion Resource Center at Stanford University. This study was conducted as part of the Minnesota Heart Health Program. a research and demonstration project supported by a major grant from the National Institutes of Health. The authors wish to thank Phyllis Pirie. PhD. Charles salmon. PhD. and Ron Hoverstad for their assistance.
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